Postcards are used with varying success by businesses as flyers, coupons and information packets. Mailing houses are generally used to distribute the cards because they can do it more cheaply and efficiently than an individual. A successful card must grab the viewer's attention immediately, or there is a great likelyhood that it will be thrown in the trash before it is even read. Another strategy that should be utilized is to target the people on the mailing list, those that will most likely be interested in the product being promoted or households in a specific area. Postcards are usually 8.5" x 5.5", 4-color process on front and black ink on the back. Occasionally color is used on both sides.
